Practice 01 — Consulting

Sales Consulting for Operators Who've Already Won Once.

You've built something that works. Now the question is whether the system behind your revenue is built for the next ten million — or held together by you and three people you can't lose.

Who this is for

Built for operators running — not founders looking.

If you haven't crossed the line from "we sell" to "we have a system that sells," this isn't the engagement.

01

You're past $1M ARR or $10M topline.

Founders pre-revenue need product-market fit, not sales consulting. We don't help with that.

02

You've outgrown founder-led selling.

Pipeline depends on you being in the room. You want a system that doesn't.

03

You're tired of frameworks.

You've read the books. You've tried the CRMs. You want someone who'll get into the actual deal flow and rebuild it.

What we audit

The system, not the symptoms.

Most "sales problems" are downstream of a broken system. We start with what's actually happening — not what should be.

01

Pipeline mechanics

How leads enter, where they stall, what closes, what doesn't, and why.

02

Offer architecture

Whether what you're selling matches what your best buyers actually want.

03

Sales motion

Inbound, outbound, partner, expansion — and whether you're trying to run all four with one playbook.

04

Team and process

Who owns what, what's tracked, what's measured, what's repeatable.

05

The handoff

Marketing-to-sales, sales-to-onboarding, onboarding-to-retention. Where revenue leaks.

How it works

Scoped to outcomes, not hours.

Four phases. Defined start, defined end. No retainer creep.

Phase 01 · Week 1

Intake

Direct call. We tell you what we'd do, what we wouldn't, and whether you actually need us.

Phase 02 · Weeks 2–3

Audit

Deal review, pipeline pull, team interviews. You get a written diagnosis, not a deck.

Phase 03 · Weeks 4–10

Rebuild

We operationalize the fix. New process, new playbook, new dashboards — built in your stack, owned by your team.

Phase 04 · Week 11+

Handoff

You run it. We're available for 90 days if something breaks. No retainer creep.

Outcomes

What you'll measure.

If we can't move at least one of these inside the engagement window, we haven't done our job.

  • Faster cycle times. Less time from first call to closed deal.
  • Higher conversion. Same top-of-funnel volume, more deals booked.
  • Pipeline that doesn't disappear when you go on vacation.
  • A team that owns the system. Not three reps holding it in their heads.
Boundaries

What this isn't.

Honest about what we won't do, so you don't have to find out later.

  • We don't sell time. We sell outcomes against a defined gap.
  • We don't run your sales team for you. We rebuild the system; you run it.
  • We don't take spec work, equity-only engagements, or pitch decks.
  • We don't work with more than a handful of operators per year. Direct access has a cost.
FAQ

Common questions.

Most of what you'd ask on the call, answered here.

How fast can we start?
Intake calls run weekly. Active engagements start within 2 weeks of a signed agreement.
Do you work with B2B SaaS only?
Most engagements are B2B SaaS, DTC, and high-ticket services. We screen for fit during the intake call.
What does an engagement cost?
Outcome-based. Pricing depends on revenue size and what you need rebuilt. Discussed on the intake call.
Do you replace our existing sales team?
No. We rebuild the system they work inside. Replacement decisions are yours.
What if it doesn't work?
It does. If the diagnosis surfaces something we can't help with, we tell you on the call before any commitment.

Ready to rebuild the system?

One call. We tell you where the revenue is leaking, what to build, and what we'd ship in the first 30 days.

Book a strategy call