Direct, founder-to-founder.
No analysts. No account managers. The person scoping the work is the person doing the work.
The firm
A one-firm practice for operators who'd rather pay for outcomes than reports.
Swart & Co is small on purpose. Direct access, short feedback loops, and the kind of decisions that don't need a six-person committee to ship.
Why this firm exists
Built because the alternative is broken.
The consulting world is structured around hours, not outcomes. We're built to invert that.
The consulting world is structured around hours, not outcomes. The biggest firms can't afford to take small engagements. The smallest can't afford to turn anyone down. Both produce the same thing: decks instead of decisions.
Swart & Co exists in the gap. Outcome-based engagements, scoped to specific revenue or leverage gains, delivered by the founder — not handed down to a junior team.
We work with a handful of seven and eight-figure operators per year. By design. Capacity is the constraint, not the goal.
How we work
Operating principles.
The non-negotiables. They're how engagements stay scoped and outcomes stay measurable.
Outcome-based engagements.
Pricing tied to specific outcomes — closed deals, shipped tools, hired roles. Not hours billed.
Scoped to ship.
No multi-year retainers. Every engagement has a defined end. If it works, we leave. If you want more, we scope the next thing.
Direct response.
If we can't tell you what an engagement will move within 30 days, we won't take it.
Background
About Chris Swart.
Three practice areas as one firm — not three firms cosplaying as one.
Founder of Swart & Co. Background spans sales leadership, client acquisition at scale, and engineering — which is why the practice areas exist as one firm instead of three.
Has personally led acquisition systems generating $4M+ in tracked client revenue across multi-channel engagements, and shipped custom software for operators where off-the-shelf SaaS couldn't deliver.
Remote by design. All engagements run direct, founder-to-founder, with operators globally. Reachable directly at chris@swartandco.com or via LinkedIn.
Chris Swart
Founder, Swart & Co
Vitals.
In market3 years
Tracked sales$4M+
IndustriesSaaS · DTC · Services
Client size7 — 8 figures
EngagementOutcome-based
Boundaries
What we'll turn down.
Saying no is the operating principle that protects the work for everyone else.
- Engagements where the goal is "more leads" without a defined ICP.
- Software builds where the founder can't articulate what the tool replaces.
- Retainer relationships that drift past their scoped end.
- More engagements than we can deliver well.
Want to work with us?
One call. Direct. We tell you whether we can help, and if we can, what we'd do in the first 30 days.
Book a strategy call